Spread The Word About Your School Dance

Thursday, 26 August, 2021

When planning a dance, one of the biggest challenges is to get people to attend your event. For Homecoming and Prom this may not be as hard, but other dances may have lower attendance than it’s more mainstream counterparts. Maximize your dance’s revenue with marketing and brand techniques that will increase attendance at your dance.

Build a Brand

A brand is an intangible marketing or business concept that helps people identify a company, product, or individual. – Investopedia

A brand is the life blood of your dance. Usually brands are talked about in terms of a business, but branding is a concept that can be used for events and, in our case, dances. Here are some steps you can take to make a memorable brand for your event.

Dance Theme

The first thing that your team should choose is the theme of the dance. This will guide everything about your dance from the creatives you make (fliers, social media posts, etc.), the fonts you use, and the decorations you buy. Once you build your theme, there’s a few more things to think about.

Need some ideas for themes? Click here.

Color Scheme

Choose a few colors that you will use to guide everything from fliers to decorations. Here’s a few ideas for a couple of themes to give you a good idea of what a color scheme might look like.

Western Theme:

Space Theme:

80s:

While you don’t need to, if you are interested in learning more about color schemes: click here (external website).

Fonts

Next, you need to choose a few fonts. This is what you’ll use on every piece of material for your dance from fliers, to banners, to social media posts.

For fonts that are not already on your computer, look at fonts.google.com for some different font options you can download. These can also be imported into Google Docs and other Google platforms.

If you are using Canva for your graphic design, there is a large library of fonts that you can use on that platform.

Dance Logo

Now that you have a font, color scheme, and theme, it is time to make a logo. Don’t be discouraged if you don’t have a master graphic designer or artist on your team. There’s a lot of creative things that you can do with just text, colors, and effects in software like Canva.

Here’s an example for an 80s homecoming logo:

80s NIGHT

This was all done with built-in Canva fonts and a simple drop shadow. The trick is to keep the fonts in with the theme you’re going for and use effects like drop shadows that make your logos look more “professional”.

Tell People About It

If people don’t know that the school dance is happening or where to buy tickets, no one will come! You need to get the word out using as many methods as possible. Here are a few ways that you can promote your dance.

Fliers

The easiest way to get the word out in a school is a massive flier campaign. Build a flashy flier in Microsoft Word or Canva. Make sure that you include a few things on this flier:

  • Date
  • Time
  • Ticket Price (Don’t forget to direct people to your My School Dance!)
  • Theme
  • Location
  • Event (Homecoming, Prom, Winter Formal, etc.)

80sHomecomingPoster

Social Media

Use Social Media to promote the dance! Make something go viral in your school! After people know the dates and location with fliers and announcements, you need to get people engaged with content such as a Promposal contest, videos from the royalty candidates, and whatever else you can think of.

Use Canva to create short videos or graphics that can draw attention to the post’s content.

LAST CHANCE

This could be done on Snapchat, Instagram, or anywhere your students are.

Remember to have a link to your My School Dance page so people can buy tickets!

Always make sure what you are doing on social media is approved by administrators at your school.

Final Note

To make marketing your dance successful, consistency is the key. People need to be reminded that the dance is happening for it to be successful. Increasing the time that your audience spends engaging with the dance before it happens increases the chance that they will buy a ticket.

 

Planning A Dance?

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Dance Planning Tools To Host a Successful Event

Thursday, 12 August, 2021

Online tools can make your dance planning experience a whole lot easier. From graphic design to ticketing systems, here are five tools to help plan your dance:

Canva

Canva - Wikipedia

Canva is an easy-to-use online graphics design tool which is perfect for dance planners. This can be used to create fliers, logos, banners, etc. which can give your dance a well-designed brand. Their paid options also allow for some basic social media

Price: FREE (Paid plans available)

 

MailChimp

Mailchimp Reviews 2021: Details, Pricing, & Features | G2

Mailchimp is a way that you can keep your dance-goers informed using well designed emails. Campaigns can be easily scheduled and sent to large groups.An organizing body such as a student council can also use MailChimp to promote future dances and events using an easy to use email builder.

Price: FREE (Paid options available)

Google Forms

Why Your Business Should be Using Google Forms - Corkboard Concepts

Google Forms can be used for a lot of different uses for your dance. Do you need a survey for the theme, royalty voting, or food ideas? Google Forms is a free, easy way that integrates easily with our next tool.

Price: FREE

Google Sheets

What is Google Sheets?

Google Sheets is a free spreadsheet tool that a dance planner can use to keep track of money, attendees, survey results, and more. Google’s spreadsheet tool integrates well with other software from Google such as Google Drive.

Price: FREE

My School Dance

An online platform to manage all aspects of your school events | the Learning Counsel

My School Dance is our tool that brings the best of many tools into one easy-to-use and no upfront cost option. It can handle many features needed to plan a successful dance:

  • Ticket Sales
  • QR Code check-in
  • Parental check-in/out text notifications
  • Agreements
  • Table Assignements
  • Royalty Voting
  • and More!

Price: No Upfront Cost (Ticket Sales Include Fees)

 

Planning a Dance?

Sign up today for My School Dance’s email list to get tips and other content about school dance planning!